In this holy Ramadan month, Julie’s is bringing back “Titipkan Luahan Kasih Anda or What’s Your Love Letter?” campaign for the 3rd consecutive year with the objective of encouraging people to express their love and care to their loved ones, relatives and friends.
Julie’s hopes to provide one of the media for people to strengthen the bond with their loved ones, relatives and friends in this special month. In doing so, Julie’s hopes that the concept of “What’s Your Love Letter?” could become part of our culture as we should express our love and care to our loved ones.
Limited Edition Love Letters Packaging
During this Hari Raya festival, we are introducing our limited edition green packaging Julie’s Love Letters 700g that comes with 3 Raya Packets. These specially customized Raya Packets provide a space for consumers to write their thoughts at the back of the packet before giving it to their loved ones.
Consumers could also enjoy an 18% discount storewide on Zalora’s official website or mobile application with any purchase of Julie’s Love Letters 700g. To enjoy this offer, consumers need simply to upload their receipt through “BrandCode”, a free mobile application.
Julie’s “Raya Sleeve” Gift
In addition to our “What’s Your Love Letter?” campaign, there will be a giveaway to consumers. Consumers who purchase any Julie’s Love Letters 700g, will be entitled to a free “Raya Sleeve”. This specially customized Sleeve enables consumers to write their thoughts on the blank space provided, and then slip it over the tin before giving it to someone they care about.
Julie’s will be having roadshows during the weekends at selected sites in Johor, Melaka, Selangor, KL, Perak and Kedah from 3 June 2017 till 18 June 2017. Consumers who purchase any Julie’s Love Letters 700g during our roadshow will be given a free “Raya Sleeve” where they can write their name and message on it. The schedule of the roadshow is as follows:
|3 – 4 June 2017||NSK, Selayang, Selangor|
|TF Value Mart, Teluk Intan, Perak|
|9 – 11 June 2017||AEON Big, Sutera Mall, Johor|
|10 -11 June 2017||AEON Big, Putrajaya|
|16 – 18 June 2017||Pacific, Alor Setar, Kedah|
|17 – 18 June 2017||AEON Big, Wangsa Maju, Kuala Lumpur|
|AEON Permas Jaya, Johor Bahru|
|Mydin, MITC, Melaka|
Julie’s ‘Love Truck’ will be roaming the Klang Valley, at office buildings, bazaars and night markets to sell Julie’s Raya in goodie bags worth RM 30 each. Every goodie bag contains a tin of 700g limited edition Julie’s Love Letters, a packet of 285g Julie’s assorted biscuits, a packet of 135g Julie’s Peanut Butter Sandwich, a packet of 200g Julie’s Butter Crackers and a packet of 100g Julie’s Cheese Sandwich.
As our contribution to a worthy cause, for every purchase of one goodie bag, RM 2 will be donated to Buku Jalanan Chow Kit.
For every purchase of one goodie bag, the consumer will be given a complimentary Raya Sleeve so that he/she can write his/her name and wishes on it if he/she intends it to be a gift. It is more personal and it enriches the meaning of gifting during the festive season. Our motive in carrying out this activity is to encourage people to pen down their feelings to their loved ones, relatives and friends, and also to help those in need.
Fund-raising for Buku Jalanan Chow Kit
We are also contributing to Buku Jalanan Chow Kit to help children of all ages get a school education. Julie’s has been participating in several charity events. We truly hope that this fund-raising campaign could provide a means to people who want to lend a helping hand to those in need.
Outdoor Break-Fast Event
If you still remember, last year Julie’s collaborated with Majlis Bandaraya Melaka Bersejarah (MBMB) to organize an outdoor fast-breaking event, “Titipan Iftar Bersama Julie’s” which attracted thousands of attendees. This year, Julie’s will be organizing, together with MBMB another break-fast event again. It will be held on 16 June 2017 at Taming Sari Tower (opened car park), Melaka. Julie’s would like to take this opportunity to invite everyone from all races to join us to experience the Muslims’ fast-breaking culture during the Ramadan.
About 150 orphans will be joining us at this event. Besides giving away dinner boxes and drinks to all attendees, we will be giving away free Julie’s Love Letters to everyone. We will also be handing out the must-have traditional Ramadan “Bubur Lambuk” to motorists and pedestrians in town.
For more enquiry about “Julie’s Titipkan Luahan Kasih Anda 2017” event, please visit Julie’s Biscuits official Facebook page or website at www.julies.com.my.