Julie’s Chinese New Year Campaign 2017


“What’s Your Love Letter?” campaign was first initiated in 2015 to encourage more people to pen down their love by bringing back the long lost art of writing.

In 2015, Julie’s developed and gave away 3 types of limited-edition postcards. That year, Julie’s turned itself into a postman, sending greetings and warm wishes penned down on the postcards from people of all walks of life to their loved ones for free. It was an honour for Julie’s to be the messenger during the last Chinese New Year, sending out bountiful blessings across Malaysia.

Due to the overwhelming response from the public, Julie’s decided to continue this meaningful campaign in 2016. Julie’s ran a photo contest and sponsored the families of 10 winners with an unforgettable reunion feast during the spring festival.

This year, Julie’s is a taking a step further by encouraging everyone to put in a little effort to treasure the good times of togetherness. Using ‘Love Invite’, it allows you to extend an invitation to people whom you are grateful for in life this Lunar New Year.

So put your heart on paper this Chinese New Year and join Julie’s in sending smiles today.


2017 What’s Your Love Letter Campaign – “LOVE INVITE”

Julie’s would like to encourage you to pen down your love and invite your friends and loved ones for an outing together & treasure the good times of togetherness.


How to get our “Love Invite”?

Step 1: Log on to Julie’s Biscuits Facebook (What’s Your Love Letter tab) or whatsyourloveletter.com.

Step 2: Click onto “Register” and fill in your details

Step 3: Select your preferred Love Invite and personalize your message to your loved ones

Step 4: Share the Love Invite with your special someone


2017 What’s Your Love Letter Campaign MOMENTS TOGETHER CONTEST

Stand a chance to win prizes worth more than RM35,000 which includes a Grand Prize trip to Korea worth RM10, 000.

Contest Period: Ends on 28th Feb 2017

How to participate?

Step 1: Invite someone special to be a part of the ‘Love Invite’

Step 2: Take a photo of you and your loved ones with the use of ‘Love Invite’*

Step 3: Upload your photo on Instagram or Facebook and hashtag #JuliesLoveInvite along with a creative caption about your loved ones in one sentence

*Note: ‘Love Invite’ has to be visible in the photo


For more info, please log onto to www.whatsyourloveletter.com