Julie’s “What’s Your Love Letter?” Chinese New Year Campaign 2018


Spread Your Joy; Share Your Love

Turn your love into words this Chinese New Year and share it out with Julie’s to the people you care.

Usher in this coming Chinese New Year with Julie’s “What’s Your Love Letter?” Campaign, by writing down your most sincere messages to your loved ones. With the “Spread Your Joy; Share Your Love”, Julie’s encourages everyone to send their warmest regards to the people they care about and fill the air with love and warmth this festive season. 

It is again time of the year to buy gifts for your friends and relatives. It is never the monetary value of the gift, but the blessings and well-wishes from the giver that matter most. Julie’s Love Letters are not only a taste of beautiful memories for most Malaysians, but also a taste of sincerity and love.                  

Express your Love with Julie’s 

When was the last time you picked up a pen to write something down? How often do you miss the opportunity to share your excitement with your family? Are there words that you wish to tell your partner or best friend but just couldn’t say it out loud? It’s time to put down your mobile phone and write down your love,” he added. 

Since its initiation in 2015, Julie’s “What’s Your Love Letter?” Campaign has received warm response from the public. The objective has always been simple, to write down your feelings and turn those touching moments into an eternal memory. 

With this campaign, everyone can send their love and care through these “Love Letters”, and help to raise the spirits of those in need. This year’s, Julie’s “What’s Your Love Letter? Campaign is encouraging everyone to send their blessings to strangers and together make the World a better place.

To celebrate this year’s Chinese New Year, we have designed a special ‘Fudai’ along with our 700gram Julie’s Love Letters. Inside the Fudai, there is a Love Note for you to write down your blessings and thank you notes for your friends and relatives.

In 2018, Julie’s will continue their “What’s Your Love Letter?” Campaign and Chinese New Year promotion around Malaysia. Julie’s hope that in this New Year, we can bring more love and hope to everyone beside us.

 Scribble Your Love and Win a 24k Gold Fortune Pouch Charm Bracelet 

This year, Julie’s Love Letters launched the “What’s Your Love Letter?” Contest. Purchase two tins 700gram Julie’s Love Letters from Jan 8 to Feb 11, 2018, and write down your love message within 20 words on the Love Note. Fill in your personal details, attach the receipt from your purchase and participate by dropping your contest form inside the giant Julie’s Fudai at Julie’s promotional block or post it to Julie’s mailbox. The top 50 most touching messages will stand a chance to win a 24K Gold Fortune Pouch Charm bracelet. 10 lucky winners will be selected weekly. For more details, please visit Julie’s Biscuits Facebook page at www.facebook.com/JuliesBiscuits.

 Delivering our Blessings to All this CNY 

In the Chinese tradition, every household will adorn their homes with the word ”福”(fu, blessing) during the Chinese New Year in hope to bring the best blessings to their families. This year, Julie’s will let you bring home our blessings! 

To thank the public for their strong support over the years, Julie’s will travel around Malaysia to deliver our blessings to all. Julie’s “What’s Your Love Letter?” 2018 Chinese New Year Roadshow will be held from Jan 19 to 21, Jan 26 to 28, and Feb 2 to 4 respectively in Selangor, Penang, Perak, Johor, Kedah, Pahang and Melaka. 

Join us at our “What’s Your Love Letter?” 2018 Chinese New Year Roadshow at the 35 shopping malls. Purchase 2 tins 700gram Julie’s Love Letters and you can participate in our “Bring Your Blessing Home” on the spot. Bring home exciting prizes with vouchers and Julie’s merchandise (terms apply). 

In addition, at 11am every Saturday during our roadshow (Jan 21, Jan 27 and Feb 3), the first 188 customers who purchased 2 tins 700gram Julie’s Love Letters will receive a free 400gram Julie’s Love Letters and a limited edition “Fudai” woven bag! On first come first served basis, while stocks last. For more details, please visit Julie’s Biscuits Facebook page at www.facebook.com/JuliesBiscuits.


Julie’s “What’s Your Love Letter?” 2018 CNY Roadshow Venues 


















Julie’s Love Letters, A Taste You Will Never Forget 

During the festive seasons, Julie’s Love Letters is a must-have in almost every household. It is not only a taste of beautiful memories, but also a taste of love. Some believed that every little love letters is rolled up with fortune and luck, that will bring happiness and prosperity to all.

Julie’s Love Letters is a product of quality and it fulfills the modern trend of needing a variety in flavours. The chocolate flavoured ones are rolled up with rich melty chocolate, where every bite is filled with the chocolaty goodness that makes you crave for more. The Strawberry flavoured ones are filled with the aroma of sweet strawberries that you can’t resist, just like the taste of first love.

Julie’s Love Letters is a brand name of more than 30 years. They are made with hi-technology processes that emphasize on hygiene and nutrition. All ingredients used are healthy and natural, without additives, free from trans-fat and cholesterol, with the ISO and HACCP standards and strict management. 

Julie’s production’s priority is to bake with love by providing their employees with a comfortable and green working environment, making sure that everyone remembers to put love in what they are doing.