Julie’s “What’s Your Love Letter?” Chinese New Year Campaign 2019

Julie’s Love Letters
Spreading Love and Warmth this Festive Season

The Lunar New Year is the most important celebration for the Chinese community. After a year of hard work, it is the perfect time to unwind and reunite with their loved ones and enjoy a sumptuous meal together.

To usher in Chinese New Year, every household will be busy doing the Chinese New Year shopping. Julie’s Love Letters are not only a taste of beautiful memories for most Malaysians, but the most appropriate gift you can get for your relatives and friends. From Jan 11 to Feb 3, 2019, Julie’s will be doing its annual promotional roadshows to spread joy and love around Malaysia.

This is the fifth consecutive year of Julie’s “What’s Your Love Letter” campaign. This event has received overwhelming responses over the years and this year we are continuing our tradition of encouraging people to share their love through words. Instead of leaving a note only to your loved ones, you may send your message together with your purchase receipts through the mail or drop them in Julie’s promotional booth boxes to participate in the “What’s Your Love Letter” campaign contest that begins from Jan 8 to Feb 3, 2019. 15 winners of the campaign will walk away with RM1,000 worth of reunion dinner vouchers to treat themselves and their families to a sumptuous meal this Chinese New Year. You may What’s Your Love Letter Contest Form get  here and for more details, please visit Julie’s Biscuits Facebook page at www.facebook.com/JuliesBiscuits.

s Chinese New Year (CNY) Roadshows

As a token of appreciation to the public for their unwavering support for Julie’s Love Letter, we will be holding promotional roadshows around Malaysia to deliver our blessings to everyone. Julie’s CNY roadshows will be held from Jan 11-13, 18-20, 25-27 and Feb 1-3, 2019 in 53 locations in Selangor, Penang, Ipoh, Johor, Kedah, Pahang, Kelantan, Melaka, and Perak. Not only will we be offering many attractive promotions, but participants also stand a chance to win interesting Julie’s products.

Come visit Julie’s roadshows at the specified dates and times, purchase 2 tins of the 700gm Julie’s Love Letters and you will get a tin of specially packed 400gm Julie’s Love Letters for free! At every roadshow, a maximum of 128 tins will be given away on the first-come-first-served basis while stock lasts.

Bring Home Our Love this CNY

This year, Julie’s Love Letters have a little surprise for you. Buy any tin of 700gm Julie’s Love Letters and you will bring home one of the three beautifully-designed “Fudai” fortune pouches. Collect all three today, and bring all the blessings home.

Julie’s will be collaborating with Lazada and Shopee to organize a special Julie’s Love Letters limited promotion. Stay tuned by visiting our Julie’s Biscuits Facebook page.

 Julie’s “What’s Your Love Letter?” CNY Roadshow Schedule 



2019, JAN 11th – 13th (11am-2pm)

AEON Bukit Tinggi, Klang

Rasah Jaya Family Store, Negeri Sembilan

AEON Permas Jaya, Johor

AEON Big Kepong,KL

Tesco Mutiara Damansara,Selangor

2019, JAN 18th – 20th (11am-2pm)

Pacific Alor Setar, Alor Setar

GAMA Supermarket, Penang

AEON Metro Prima, KL

NSK Trade City Kota Damansara, Selangor

TF Value Mart Bentong 2, Pahang

Pacific Mall, Batu Pahat

TF Value Teluk Intan, Perak

TF Value Teluk Intan 2, Perak

Econsave Taman Daya, Johor Bahru

AEON Big Sutera Mall, Johor Bahru

Giant Bukit Tinggi, Klang

NSK Trade City Mahkota Cheras, KL

Tesco Puchong, Selangor

TF Value Mart Raub, Pahang

Family Store Melaka Mall, Melaka

Zemart Bahau, Negeri Sembilan

2019, JAN 25th – 27th (11am-2pm)

Sogo Supermarket, KL

C Mart Sungai Petani,Kedah

Mydin Subang USJ 1, Selangor

Econsave PSK, Selangor

Soon Cheong Sungai Buloh, Selangor

CS Brother Cheras, KL

AEON Big Wangsa Maju, KL

AEON Cheras Selatan, KL

NSK Trade City Klang, KL

TF Value Mart Mentakab, Pahang

Tunas Manja Air Putih, Kuantan

Billion Lumut, Perak

TF Value Mart Batu Gajah, Perak

Billion Kota Permai, Penang

Sunshine Square, Penang

Sunshine Farlim, Penang

NSK Trade City Seremban 2, Negeri Sembilan

Bachang Family Store, Melaka

AEON Terbau City, Johor Bahru

Hwa Thai Best Mart, Johor Bahru

The Store Mid Point, KL

NSK Trade City Kuchai Lama, KL

Giant Kota Damansara, Selangor

Nirwana Hypermarket Air Putih, Kuantan

Jasin Family Store, Melaka

AEON Bandaraya, Melaka

Econsave Bakri, Muar

2019, FEB 1st – 3rd (11am-2pm)

NSK Trade City Selayang, Selangor

AEON Alma, Bukit Mertajam

TF Value Mart Sungai Siput, Perak

TF Value Mart Botani, Perak

TF Value Port Dickson, Negeri Sembilan

Julie’s Love Letters, A Taste You Will Never Forget

During the CNY festive season, Julie’s Love Letters is a must-have item in almost every household. It is not only a taste of beautiful memories but also a taste of love. Some believe that every little love letter is rolled up with fortune and luck, that will bring happiness and prosperity to all.

Julie’s Love Letters is a product of quality and it comes in 2 flavours. The chocolate flavoured ones are rolled up with rich melty chocolate, where every bite is filled with the chocolaty goodness that makes you crave for more. The strawberry flavoured ones are filled with the aroma of sweet strawberries that you cannot resist, just like the heavenly feeling of first love.

Julie’s Love Letters is a household brand of more than 30 years. They are made with hi-tech processes and emphasize on hygiene and nutrition. All ingredients used are natural without additives, free from trans-fat, compliant with the ISO and HACCP standards and manufactured under stringent quality control.

Julie’s puts much efforts in providing a conducive and comfortable working environment for its workers in order for them to bake its biscuits with love.

Julie’s – Our Story

Julie’s is the largest biscuit exporter in Malaysia. Julie’s biscuits are present in more than 85 countries namely, Southeast Asia, Asia, Africa, America, and Middle East.

Founded in 1985, Julie’s ventured into the export business in the same year.  With a persistent commitment towards quality and food safety, Julie’s has earned a number of food safety certifications such as ISO 9001:2000, GMP, OHSAS, HACCP and Halal.

Julie’s operates on a 15-acre plant in Melaka, producing more than 100 types of biscuit variety to satisfy the different tastes of consumers. Some of our most-loved products include Peanut Butter Sandwiches, Love Letters, Cheese Crackers, Cheese Sandwiches, Butter Crackers, and Oat Cookies.

Julie’s is a responsible corporation that is committed to serve its employees, clients and the society at large. We fulfil our corporate social responsibilities by donating generously via several charity activities. Our core values are passion, integrity, conscience, and accountability. We promise to continue to improve our product quality, maintain our stringent checking on our products and ensure that every biscuit that we produce is baked with love.