Julie’s “What’s Your Love Letter?” Chinese New Year Campaign 2019


Julie’s Love Letters
Spreading Love and Warmth this Festive Season

The Lunar New Year is the most important celebration for the Chinese community. After a year of hard work, it is the perfect time to unwind and reunite with their loved ones and enjoy a sumptuous meal together.

To usher in Chinese New Year, every household will be busy doing the Chinese New Year shopping. Julie’s Love Letters are not only a taste of beautiful memories for most Malaysians, but the most appropriate gift you can get for your relatives and friends. From Jan 11 to Feb 3, 2019, Julie’s will be doing its annual promotional roadshows to spread joy and love around Malaysia.

This is the fifth consecutive year of Julie’s “What’s Your Love Letter” campaign. This event has received overwhelming responses over the years and this year we are continuing our tradition of encouraging people to share their love through words. Instead of leaving a note only to your loved ones, you may send your message together with your purchase receipts through the mail or drop them in Julie’s promotional booth boxes to participate in the “What’s Your Love Letter” campaign contest that begins from Jan 8 to Feb 3, 2019. 15 winners of the campaign will walk away with RM1,000 worth of reunion dinner vouchers to treat themselves and their families to a sumptuous meal this Chinese New Year. You may What’s Your Love Letter Contest Form get here and for more details, please visit Julie’s Biscuits Facebook page at www.facebook.com/JuliesBiscuits.


Julie’
s Chinese New Year (CNY) Roadshows

As a token of appreciation to the public for their unwavering support for Julie’s Love Letter, we will be holding promotional roadshows around Malaysia to deliver our blessings to everyone. Julie’s CNY roadshows will be held from Jan 11-13, 18-20, 25-27 and Feb 1-3, 2019 in 53 locations in Selangor, Penang, Ipoh, Johor, Kedah, Pahang, Melaka, and Perak. Not only will we be offering many attractive promotions, but participants also stand a chance to win interesting Julie’s products.

Come visit Julie’s roadshows at the specified dates and times, purchase 2 tins of the 700gm Julie’s Love Letters and you will get a tin of specially packed 400gm Julie’s Love Letters for free (Available on selected date only)! At every roadshow, a maximum of 128 tins will be given away on the first-come-first-served basis while stock lasts.

Bring Home Our Love this CNY

This year, Julie’s Love Letters have a little surprise for you. Buy any tin of 700gm Julie’s Love Letters and you will bring home one of the three beautifully-designed “Fudai” fortune pouches. Collect all three today, and bring all the blessings home.

Julie’s will be collaborating with Lazada and Shopee to organize a special Julie’s Love Letters limited promotion. Stay tuned by visiting our Julie’s Biscuits Facebook page.

 Julie’s “What’s Your Love Letter?” CNY Roadshow Schedule 

DATE & TIME

LOCATION

REDEMPTION DATE
(*1 DAY ONLY)

2019, Jan 11th – 13th (11am-2pm)

AEON Bukit Tinggi, Klang 

12 January 2019

Rasah Jaya Family Store, Negeri Sembilan

12 January 2019

AEON Permas Jaya, Johor

12 January 2019

AEON Big Kepong,KL

13 January 2019

Tesco Mutiara Damansara,Selangor

13 January 2019

2019, Jan 18th – 20th (11am-2pm)

Pacific Alor Setar, Alor Setar

18 January 2019

GAMA Supermarket, Penang

19 January 2019

AEON Metro Prima, KL

19 January 2019

NSK Trade City Kota Damansara, Selangor

19 January 2019

TF Value Mart Bentong 2, Pahang

19 January 2019

Pacific Mall, Batu Pahat

19 January 2019

TF Value Teluk Intan, Perak

19 January 2019

TF Value Teluk Intan 2, Perak

19 January 2019

Econsave Taman Daya, Johor Bahru

19 January 2019

AEON Big Sutera Mall, Johor Bahru

19 January 2019

Giant Bukit Tinggi, Klang

20 January 2019

NSK Trade City Mahkota Cheras, KL

20 January 2019

Tesco Puchong, Selangor

20 January 2019

TF Value Mart Raub, Pahang

20 January 2019

Family Store Melaka Mall, Melaka

20 January 2019

Zemart Bahau, Negeri Sembilan

20 January 2019

2019, Jan 25th – 27th (11am-2pm)

Sogo Supermarket, KL

25 January 2019

C Mart Sungai Petani,Kedah

25 January 2019

Mydin Subang USJ 1, Selangor

26 January 2019

Econsave PSK, Selangor

26 January 2019

Soon Cheong Sungai Buloh, Selangor

26 January 2019

CS Brother Cheras, KL

26 January 2019

AEON Big Wangsa Maju, KL

26 January 2019

AEON Cheras Selatan, KL

26 January 2019

NSK Trade City Klang, KL

26 January 2019

TF Value Mart Mentakab, Pahang

26 January 2019

Tunas Manja Air Putih, Kuantan

26 January 2019

Billion Lumut, Perak

26 January 2019

TF Value Mart Batu Gajah, Perak

26 January 2019

Billion Kota Permai, Penang

26 January 2019

Sunshine Square, Penang

26 January 2019

Sunshine Farlim, Penang

26 January 2019

NSK Trade City Seremban 2, Negeri Sembilan

26 January 2019

Bachang Family Store, Melaka

26 January 2019

AEON Terbau City, Johor Bahru

26 January 2019

Hwa Thai Best Mart, Johor Bahru

26 January 2019

The Store Mid Point, KL

27 January 2019

NSK Trade City Kuchai Lama, KL

27 January 2019

Giant Kota Damansara, Selangor

27 January 2019

Nirwana Hypermarket Air Putih, Kuantan

27 January 2019

Jasin Family Store, Melaka

27 January 2019

AEON Bandaraya, Melaka

27 January 2019

Econsave Bakri, Muar

27 January 2019

2019, Feb 1st – 3rd (11am-2pm)

NSK Trade City Selayang, Selangor

1 February 2019

AEON Alma, Bukit Mertajam

2 February 2019

TF Value Mart Sungai Siput, Perak

2 February 2019

TF Value Mart Botani, Perak

2 February 2019

TF Value Port Dickson, Negeri Sembilan

2 February 2019


Julie’s Love Letters, A Taste You Will Never Forget

During the CNY festive season, Julie’s Love Letters is a must-have item in almost every household. It is not only a taste of beautiful memories but also a taste of love. Some believe that every little love letter is rolled up with fortune and luck, that will bring happiness and prosperity to all.

Julie’s Love Letters is a product of quality and it comes in 2 flavours. The chocolate flavoured ones are rolled up with rich melty chocolate, where every bite is filled with the chocolaty goodness that makes you crave for more. The strawberry flavoured ones are filled with the aroma of sweet strawberries that you cannot resist, just like the heavenly feeling of first love.

Julie’s Love Letters is a household brand of more than 30 years. They are made with hi-tech processes and emphasize on hygiene and nutrition. All ingredients used are natural without additives, free from trans-fat, compliant with the ISO and HACCP standards and manufactured under stringent quality control.

Julie’s puts much efforts in providing a conducive and comfortable working environment for its workers in order for them to bake its biscuits with love.

Julie’s – Our Story

Julie’s is the largest biscuit exporter in Malaysia. Julie’s biscuits are present in more than 85 countries namely, Southeast Asia, Asia, Africa, America, and the Middle East.

Founded in 1985, Julie’s ventured into the export business in the same year.  With a persistent commitment towards quality and food safety, Julie’s has earned a number of food safety certifications such as ISO 9001:2000, GMP, OHSAS, HACCP and Halal.

Julie’s operates on a 15-acre plant in Melaka, producing more than 100 types of biscuit variety to satisfy the different tastes of consumers. Some of our most-loved products include Peanut Butter Sandwiches, Love Letters, Cheese Crackers, Cheese Sandwiches, Butter Crackers, and Oat Cookies.

Julie’s is a responsible corporation that is committed to serve its employees, clients and the society at large. We fulfill our corporate social responsibilities by donating generously via several charity activities. Our core values are passion, integrity, conscience, and accountability. We promise to continue to improve our product quality, maintain our stringent checking on our products and ensure that every biscuit that we produce is baked with love.